Custom Collections: Catering to Enthusiasts and Impulse Buyers

Hooking customers that come in the door by offering pieces that aren’t run-of-the-mill is easier than you might think. Have you considered adding a custom collection to your institution’s retail inventory?

Tammie Carey from the Old Simpson County Courthouse in Franklin, Kentucky reached out to Maizie Clarke looking not only to capture the beauty and history of the Courthouse but to find a unique product offering that would appeal to her shop’s visitors throughout the year.  For us, creativity is never straightforward and that’s what we love most about the amazing collaborations we work on with our clients. Each project takes on a life of its own and can completely morph from an initial idea into a final product that delights even the creator!

From the first meeting with Tammie Carey at The Old Simpson County Courthouse, we knew this project was going to be something special. The building is beautiful, the setting stunning and what a piece of history! What truly sets the collection apart is not only that it’s custom, but we worked with Tammie to create a depiction of The Courthouse during the four seasons of the year - something we hadn’t done prior. You could call it ‘custom within custom’, a strategic approach to showcasing a historical institution in various noteworthy settings. We started with an initial illustration that we knew would reflect the true nature of the Courthouse but took it a step further by adding various details and nuances attributed to each season that we knew would appeal to the same buyers over and over. Instead of one ornament appealing to an impulse buyer, all four did, and true collectors and enthusiasts of preservation shop with renewed interest when they see a unique piece they cannot find anywhere else.

The custom collection has helped The Old Simpson County Courthouse create a one-of-a-kind offering for its visitors throughout the year, and we are so grateful to have had the opportunity to collaborate on such a special project.

Did you know there are many ways to create a custom collection for your gift shop? Custom collections can commemorate not only the seasons of the year but special events too! Does your town or museum have a noteworthy Fourth of July event or other holiday presence? What about sporting events or non-profit awareness? If you dream it, we can do it!

Are you looking to differentiate your gift shop inventory? We’d love to hear from you!